Central Kids Store
Central Kids Store modernization project
About the project
We developed a project to modernize the existing “Central Children's Store” on Lubyanka in Moscow. The Russian / Moscow Icon of childless. We base our idea of the mix of different “Worlds” – where kids and adults will find themselves as in the unreal spaces.
Concept
We accent main atrium making it full of activity zones. Client's path rotates between the two dominants - large and small atriums, each of which should be a point of attraction for visitors. Atriums are full of life and points of interest suggesting the visitor to proceed further and discover new points for yourself.
Navigation
For navigation principles we suggest to give each floor it’s own strong topic and identity. And vertical communications as remarkable landmarks guide the way.
Design
Design approach was to transfer the idea of imaginary world which creates an unforgettable customer journey. Dream land as experience of the world of a kid. Imaginary world of a kid is bright and colored, full of surprises, delusive scale, no time or space relevance. As art objects we use resting zones and furniture’s on the gallery and as well on the food court. Huge ice creams and mushrooms appear in unexpected locations that will bring fun and positive atmosphere. Each floor we dedicated to different guests. Colors and navigation will change as per floors, where different age guest will find their stores and entertainments. We use colorful pallet and different type of materials to make it as much as possible interesting.
