AfiMall City
Mall
About the project
Shopping and entertainment centre AfiMall City is located in the business district of Moscow, "Moscow-City". Shopping and entertainment centre is one of Europe's largest and most ambitious retail developments in recent years, which combines innovative architectural solutions and multifunctional infrastructure. AfiMall City is the flagship project of AFI Development.
The idea
Our goal was to demonstrate complex approach to redevelopment to create modern, comfortable and commercially efficient space.
Concept
After local visits and internal workshops, we can define preliminary list of potential topics for discussion: Different customers groups are mixed in close or same zones. 2. Different customer’s group’s journey should be controlled in its experience. 3. Today client’s journey contains many pain points. It is easy to get lost. Kids shops clients mixed with cheap food offering customers. Servicing for mother and child, kids attractions, comfortable rest zones are missed. What is our special offer? The offer is to spend the whole day here: shopping, entertainment, food in comfort, pleasant atmose. Main idea of the project is to use three atriums as communication cores. These cores connect all the floors and distribute a proper customers flow. 1st atrium to be extended with new location of escalators group and supplement the new passenger lifts. 2nd atrium to be connected with 1st floor by creating new opening. New set of escalators group to be used. 3rd atrium to be created.
