Discovery Mall
Elegance. Cozy. Inspiration
About
BLANK designed a multifunctional retail center for the Discovery complex. The Discovery Residential Complex is a new MR Group project. Discovery is made for those who appreciate a green environment: these five buildings up to 31 floors high will be located in the “ecological triangle” — between Khimki Forest Park and Druzhba and Grachevsky Parks.
Concept
Every minute, myriads of stars come into the world and disappear. If you look closely into the heavens, you can find your own sky. This concept develops the idea of residential areas. We imagined a strict, somewhat restrained, yet cozy and warm space. The interior design is inspired by a starfall. The lighting and the art-installation in the atrium penetrate the space vertically like a spacefall, interlinking the floors of the shopping mall. The inviting, cozy interior consists of bright white and honey-like tones.
Wayfinding
The facility, located near a transport hub, required the development of a navigation strategy that takes into account both target visitors and transit flows. For the convenience of all guests, we provided information on exits to buses, the metro, parking, and key services of the shopping center. The project includes multimedia screens for advertising tenants and bus schedules. An intuitive and comprehensive information system was created, perfectly integrated into the interiors of the facility. Thanks to multimedia formats, lighting, fonts, and iconography, visitors receive the necessary information in the right places.
Realization
The internal wayfinding symbols are perfectly integrated into the interiors of the object. at the same time, thanks to multimedia formats, lighting, correctly selected fonts and iconography, visitors will see the necessary information exactly where they need it. As part of the project to update the appearance of the shopping center, our task was also to create wayfinding elements on the facade of the object from the side of the Altufyevsky highway. For this task, we used the corner of the facade, where we added bright elements and light boxes indicating the direction of movement to the shopping center. We have placed a wayfinding totem on the ring and created a landscape design that will become the hallmark of the shopping center. We have harmoniously integrated the new wayfinding elements in the interiors into architectural solutions, while not violating the idea of easy readability of signs and information.
