Hollywood
Multifunctional Mall
About the project
Creating the architecture for the first regional-scale mall in St. Petersburg in the last 5 years, we sought to reflect the atmosphere of the "golden age" in legendary Hollywood and emphasize the status of a real estate city premiere.
The idea
The building of the shopping center is located at the intersection of Kolomyazhsky Avenue, Testirovschikov Avenue and Bogatyrsky Avenue. From the north-eastern part, the plot borders the ground lobby of the Pionerskaya metro station, and from the west it adjoins the surrounding residential development. The height of the building is 6 aboveground floors, two underground will contain parking, check-in to which is organized from the avenue. The mall will include a gallery of shops, a food court, a cinema.
Concept
The facades of the shopping center form a new identity of the site – bright, active colors were deliberately chosen to highlight the facade lamellas, which will highlight the object in the environment like spotlights on the stage. Lamellae are distributed along the contour of the building with different depths: the higher the element is located, the greater the cross-section it has in depth. Thus, as the height of the building increases, both the massiveness and the density of the lamellae increase. For the first floor level’s facades, large-format panels made of porcelain stoneware and fiber cement were selected. They were placed under the ventilated facade system. Showcase glazing will provide a presentation of goods to potential visitors. The height of the floors allowed us to design large and bright windows on all levels, leaving part of the facade completely glazed. It is important that while inside the shopping center, a person has visual contact with the city. On the top floor, we additionally designed an all-weather terrace with a canopy and offered the seating places. Being a viewing platform, the terrace also acts as a place for people to relax - in bars, cafes and restaurants. We emphasized the atmosphere of the terrace by placing active landscaping on it: deciduous and coniferous plants. The overall appearance of the object due to the color solutions and abundant lighting reminds of the atmosphere of "old" Hollywood, as we remember it from classic movies: rich, elegant, temperamental and eccentric, with references to the Art Deco. We offered a modern interpretation of the trends, using the image of a star on stage for the project, making him a star in the environment.
