Grozny Mall
Modern architecture and homage to traditions
About
The Grozny Mall in BLANK was designed as part of a new urban complex featuring the Akhmat Tower skyscraper. The shopping center will offer a new level of service and lifestyle for this rapidly developing region of the North Caucasus. The main concept of the shopping center's brand: unique in Chechnya, value, preciousness, pride, brilliance.
Idea
Our idea was to make the shopping mall bright and transparent, emphasizing the Islamic identity connected to local traditions. When we started the project, we conducted research on Middle Eastern and local ornaments and traditions. We proposed a bright, cozy, and modern interior with an Islamic touch in the details. We developed unique signature elements of the shopping center that create a "wow" effect and promote relaxation, diversifying the atmosphere and perception.
Interior
Bright, spacious halls with high ceilings and large windows, through which natural light filters, create an atmosphere of openness and joy. The use of natural materials like wood and stone symbolizes a connection to traditions and ecological responsibility, evoking a sense of pride in regional achievements. Lighting elements that reflect light and create a play of shadows add dynamism and magic to the space, highlighting its brilliance and attractiveness for visitors, who can not only shop but also enjoy an atmosphere that inspires new discoveries.
Wayfinding
We started with analyzing the flow of people and identifying key points of interest, such as shops, restaurants, and leisure areas. Then we developed a plan that includes bright signs and interactive maps placed in strategically important locations.
