E.Story
Modern style with loft elements
About the projecr
The name of the Foodmarket project "E.story" uses a play on words: E - symbolizes geographic location, Yekaterinburg. Story - gives the direction of gastronomic stories from participants and is a link to popular stories in social networks.
Concept
When pronounced, "E.story" sounds like "History." Each project participant has their own scenario, their own story told through products.
Interior
Where people and food are the main participants of the site. Therefore, a modern style with loft elements was chosen as a style direction. The materials of furniture and decoration used wood, metal anthracite and copper colors, concrete texture and a rich dark green color as a background.
Design
Such a design solution creates a cozy pleasant space where the design does not draw attention to itself, focusing on the main thing - on food and on the atmosphere of human interaction.