Research “Tomorrow Will Come Today 2.0” at ARCH Moscow

On May 24 at ARCH Moscow we presented the study “Tomorrow will come today 2.0”.

5 years ago, the study was published, which became the basis and inspiration for the design of modern housing. In 2024, we invited CMWP, developers and a professional sociologist to participate in updating the data.

In version 2.0, we presented a new reading of our manifesto: we updated some principles, revised others, and saw new trends. What we found in the first version of the manifesto intuitively, but based on the foundation of research, allowed us to form a new vision of the concept of residential real estate. We proposed to customers, discussed, took into account their opinions and vision, analyzed relevant experience of other companies.

An idea is always a little more lofty than reality, it draws new horizons and allows us to expand the boundaries of thinking. Nevertheless, much of what was proposed in the 2019 manifesto for the future has now either become the norm or is present in individual projects.

These include elements of beautification and navigation, the expansion of commercial areas and the organization of public spaces, a focus on comfort and sustainable housing, and the creation of neighbourliness and mutual support. The Manifesto was the beginning of a new way of looking at housing architecture, we made our approach interdisciplinary, which increased the quality of interaction between architecture and development.

You will be able to read the full study online soon.