Rebranding of PIK mall in St. Petersburg

For the rebranding of the PIK shopping and entertainment complex in St. Petersburg, we proposed a solution that emphasized the global renovation of the project's interiors and concept, while at the same time referring to the project's recognizable corporate identity.

One of the main requirements of the client was to preserve the existing logo and integrate it into the new identity.

PIK shopping mall is an object for different people. Passionate, sporty, open, curious, creative, special. It was the logo that gave birth to the concept of the new identity. Having dismantled it into details, we got graphic style-forming elements. We also picked a new color palette and chose a friendly and simple font.

The corporate identity of the project was scaled in the iconography of navigation and maps, directory design, offline and online media through which the object interacts with visitors.