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Blank at the ARCH Moscow exhibition: Benefit in аrchitecture


Blank company will present an interactive installation at the annual international exhibition of architecture and design ARCH Moscow, created in the concept of the event: PAIN.

We aim to show how architecture can be not only beautiful, but also functional and useful for humans. Our stand is a labyrinth where visitors can interact with architecture, immerse themselves in its details. Columns symbolizing ancient pillars and modern high-rise buildings invite to tactile interaction. Inside the stand there is a lecture hall where you can learn more about the company, get acquainted with the architectural layout and project documentation.

Of particular importance is a certain vantage point, which visitors have to find on their own. It is from this point that the deep meaning of the installation is revealed.

Partners helped to realize the concept: Forbo Flooring (flooring), Artlight (lighting), Rona Group (columns), Lemier (video wall), Decotier (drapes). The general partner will be Ortiga development company, the stand builder will be Gromax Construction.

What is usefulness in architecture? How does a modern city challenge architects to achieve this benefit? How does creativity and art benefit the city's inhabitants?

Start your search for usefulness together with Blank at the ARCH Moscow exhibition!